How Entrepreneurs Can Increase Organic Traffic to their Website
As Michael Marra of Entre puts it, increasing a brand’s organic traffic is always the best marketing strategy. However, doing so can be difficult since so many companies are fighting for attention. That’s why managers must create a unique content marketing approach that separates them from the competition.
As Michael explains, leveraging new platforms such as TikTok can be key to building a following, and considering that organic traffic is important for entrepreneurs, your following could well be your greatest asset.
Creating an Original and Creative Content Marketing Strategy
Michael explains how A/B testing different marketing channels and online content is key. In Entre’s case, they found that their audience and sponsors had an interest in investor panel events, so they leaned into that format to great effect.
Every company should test different marketing strategies and approaches to find the highest ROI marketing approach possible. Collecting detailed datasets and conducting comprehensive analytics is key to informing Michael’s strategy. Executives should be resistent to investing in A/B testing campaigns in which they compare the results of different marketing strategies agains one another.
Written Vs. Video Content for Organic Traffic
In Entre’s case, video content has been particularly effective in driving traffic to their site and acquiring new users for their app. However, Michael does also run a written publication with his team, in which written content is part of his marketing portfolio.
Brands should embrace a similar multifaceted strategy, but eventually, hone in on the specific kinds of marketing content that drives KPIs.
Marketers Should Continue Learning Outside of College
Michael explains how the field of marketing changes so rapidly that a four year college degree isn’t the be-all and end-all to learning the kinds of strategies that will help brands leverage the most current technology and platforms.
In Michael’s opinion, many traditional forms of education related to marketing and entrepreneurship are five to ten years behind the cutting edge of the field.