Video Production
Case Study
Saavor video series
We helped define the Saavor brand by allowing their home chefs to tell their story with a unique video series.
Team
Video Production
In-House Editing
In-Person Interviews
Categories
Marketing
Branding
Creative Process
We created a detailed storyboard of exactly how this video series would be shot, brand assets that would be included, and aspect ratios that would be produced to enable different ad placement formats.
When we were confident that we’d landed on the perfect format for Saavor chefs to tell their story, our team went on location to shoot the videos of each chef.
After each video was shot, we edited it in-house, completing several rounds of editing to make sure each video was just right.
Project Management
Throughout the process, we coordinated shooting and editing logistics for our team and each chef to align with the client’s timeline.
Getting Feedback
We got the input of seasoned advisors, investors, and entrepreneurs for the series, and tweaked videos according to their suggestions.
Market Research
Extensive market research and data analysis informed the topics covered in each video as well as the length and formate of each video ad.
Data Analysis
We pulled detailed market reports and in-depth data on competitors’ content in the niche to validate our approach.
Detailed Planning
We prepared detailed storyboards that put forth an original format for telling the story of each chef in a consistent, branded way. We put forethought into the aspect ratios used for the series to make sure that they were ideally shot for digital ad placement.
Original Format
Specific Aspect Ratios
Unique Creative & Copy
Customized Interview Questions
Our team wrote interview questions that allowed chefs to tell their unique stories. Each question was written to invoke the stories and messaging that were in line with the brand.
Specific Camera Presets
We used customized camera presets on leading video and lighting equipment to help chefs put their best face forward. We ensured that each preset and lighting setup was a perfect match for the on-site location we shot it.
Multiple Editing Revisions
We did several rounds of editing to make sure each video contained the perfect messaging for Saavor’s brand. We did several takes of interview questions and B-roll to ensure we had the raw footage for a perfect edit.
Our Client loved our work
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